Identity
Naming, wordmarks, and the rules that keep a brand recognisable at 16 pixels and on a billboard.
Brand & product design — Oslo / Berlin
A two-person studio working with founders on identity, product interfaces, and the systems that keep them consistent as the team grows.
Naming, wordmarks, and the rules that keep a brand recognisable at 16 pixels and on a billboard.
Onboarding, dashboards, and the flows that decide whether someone stays past the first session.
Tokens, components, and documentation your engineers will actually keep using after we leave.
They rebuilt our onboarding in six weeks. Activation went up 34% and support tickets halved.Mira Halvorsen — CEO, Tally
Tell us what you are building and where it is stuck.
About this preview
This takes the twelve-column grid and pushes the overlap further than the original Swiss style would allow: the headline spans one to nine, the lead starts at column seven, and the two are allowed to sit at different baselines. Red appears exactly twice. There are no shadows and no radii anywhere, so every edge is a decision about alignment rather than depth.
Where it breaks: The overlap has to be re-authored per breakpoint; letting it collapse to a stack removes the only idea the layout has.