Identity
Naming, wordmarks, and the rules that keep a brand recognisable at 16 pixels and on a billboard.
Brand & product design — Oslo / Berlin
A two-person studio working with founders on identity, product interfaces, and the systems that keep them consistent as the team grows.
Naming, wordmarks, and the rules that keep a brand recognisable at 16 pixels and on a billboard.
Onboarding, dashboards, and the flows that decide whether someone stays past the first session.
Tokens, components, and documentation your engineers will actually keep using after we leave.
They rebuilt our onboarding in six weeks. Activation went up 34% and support tickets halved.Mira Halvorsen — CEO, Tally
Tell us what you are building and where it is stuck.
About this preview
The single most important number on this page is the measure: the body column is constrained to roughly 62 characters. Everything else — the serif display face, the deck under the headline, the hairline rules instead of cards — supports that. Browsers default to about 140 characters at this width, which is precisely twice what a reader can track without losing the line.
Where it breaks: Wide content breaks it: a table or a code block that ignores the measure will widen the column and undo the whole page.