Zapier Design System — Colours, Type and a Ready Prompt

A live page in this style is not built yet — the CSS variables and the prompt below are enough to reproduce it.

At a glance

10tokens

16type steps

3radius steps

2pxspacing base

Zapier, in one page

Zapier is the original "connect your apps" workflow automation platform — and the marketing surface today reads as confidently-mature. The brand pairs a warm-cream canvas {colors.canvas} (#fffefb) with a deep coffee-ink {colors.ink} (#201515) and a single saturated orange {colors.primary} (#ff4f00) CTA. The warmth in the neutrals — slightly cream rather than pure white — is the brand's defining temperature signal.

Type carries the second voice. The proprietary Degular Display family carries hero displays at weight 500. The brand uses Inter for everything else — sub-displays, body, button, eyebrow. The two-face pairing reads as "the brand has its own typeface for the loud moments and uses the workhorse for the rest" — modest and unflashy.

Cards are universally {rounded.md} 12 px. Buttons share the same 12 px radius — not pills, not square. The brand sits between the friendly-rounded and the technical-square camps with a deliberate middle position.

Key Characteristics:

A single primary CTA color {colors.primary} (#ff4f00) — saturated orange. The brand's conversion signature.
Warm-cream canvas {colors.canvas} (#fffefb) — not pure white. The temperature IS the brand voice.
Deep coffee ink {colors.ink} (#201515) — not pure black. Warmth carries through to text.
Proprietary Degular Display for hero-scale, Inter for everything else. Two-face system.
{rounded.md} 12 px for buttons and cards — the brand's middle-radius signature.
A muted cream / coffee neutral ladder — {colors.canvas-soft} (#f8f4f0), {colors.mute} (#c5c0b1), {colors.body-mid} (#939084), {colors.body} (#605d52) — every neutral carries warmth, none are cool grey.

Do's and don'ts

Do

Reserve {colors.primary} Zapier orange for every primary CTA. The saturated orange IS the conversion signature.
Keep canvas WARM — {colors.canvas} #fffefb cream, not pure white. The temperature is the brand voice.
Set hero headlines in {typography.display-xl} Degular Display weight 500. Sentence-case, no uppercase.
Pair Degular Display (hero, eyebrow) with Inter (everything else). Two faces, two roles.
Use {rounded.md} 12 px for buttons + cards. The middle radius is the brand's signature.
Pair orange CTA with ink-dark text on cream backgrounds — the three-token rhythm is the brand's whole conversion story.

Don't

Don't replace cream canvas with pure white. The warmth is the brand.
Don't use pure black ink. The coffee-warmth in #201515 carries through every text color.
Don't render CTAs as pills. The brand's button is 12 px rounded rectangle.
Don't introduce a second chromatic accent. Orange + cream + coffee is the entire palette.
Don't substitute Degular Display with a cool geometric sans (e.g., generic Helvetica) — the brand's display face has warm proportions that the substitute doesn't capture.

Copy this into your AI builder

Paste it as-is. Every value below was measured from the original site, not guessed.

Assembled from the measured tokens — the source document has no prompt block.

Build a page in the Zapier design language. Follow the measured tokens below — do not substitute your own palette.

Colors:
- primary: #ff4f00
- on-primary: #fffefb
- ink: #201515
- ink-soft: #2f2a26
- ink-mid: #36342e
- body: #605d52
- body-mid: #939084
- mute: #c5c0b1
- canvas: #fffefb
- canvas-soft: #f8f4f0

Type:
- families: Degular Display, Inter, -apple-system, Display
- scale: 14, 14.4, 16, 18, 20, 21, 24, 25, 27
- weights: 400, 500, 600, 700

Shape:
- radius: 0, 6, 12
- elevation: `ex-toast` — Toast notification surface — feature-card shape + medium shadow.

Spacing: 2, 4, 8, 12, 16, 24, 32, 48, 64

Rules:
- Reserve `{colors.primary}` Zapier orange for every primary CTA. The saturated orange IS the conversion signature.
- Keep canvas WARM — `{colors.canvas}` `#fffefb` cream, not pure white. The temperature is the brand voice.
- Set hero headlines in `{typography.display-xl}` Degular Display weight 500. Sentence-case, no uppercase.
- Pair Degular Display (hero, eyebrow) with Inter (everything else). Two faces, two roles.
- Use `{rounded.md}` 12 px for buttons + cards. The middle radius is the brand's signature.
- Pair orange CTA with ink-dark text on cream backgrounds — the three-token rhythm is the brand's whole conversion story.

Avoid:
- Don't replace cream canvas with pure white. The warmth is the brand.
- Don't use pure black ink. The coffee-warmth in `#201515` carries through every text color.
- Don't render CTAs as pills. The brand's button is 12 px rounded rectangle.
- Don't introduce a second chromatic accent. Orange + cream + coffee is the entire palette.
- Don't substitute Degular Display with a cool geometric sans (e.g., generic Helvetica) — the brand's display face has warm proportions that the substitute doesn'…

Keep every value literal. If a token is given, use that exact value.

The specification

Colour paletteRead the full spec

Brand & Accent

Zapier Orange ({colors.primary} — #ff4f00): The single brand accent. Every primary CTA pill, every conversion target. The saturated orange IS the brand.

Surface

Canvas ({colors.canvas} — #fffefb): Warm off-white page background.
Canvas Soft ({colors.canvas-soft} — #f8f4f0): Cream-tinted soft surface for cards / inset regions.

Text

Ink ({colors.ink} — #201515): Deep coffee — every heading and primary text.
Ink Soft ({colors.ink-soft} — #2f2a26): Near-black with brown warmth.
Ink Mid ({colors.ink-mid} — #36342e): Mid-emphasis text.
Body ({colors.body} — #605d52): Default body text color.
Body Mid ({colors.body-mid} — #939084): Secondary body / metadata.
Mute ({colors.mute} — #c5c0b1): Lowest-priority text — fine print, low-emphasis captions.

Semantic

The brand doesn't surface a separate semantic palette on its marketing pages. Status / validation cues borrow from the ink + orange hierarchy.

Type scaleRead the full spec

Font Family

Two faces ladder the system:

Degular Display — proprietary geometric display sans used for hero headlines at weight 500. The brand's typographic signature.
Inter — used for sub-displays, body, links, buttons, and eyebrows. Weights 400 / 500 / 600 / 700 are present.

Hierarchy

Token	Size	Weight	Line Height	Letter Spacing	Use
`{typography.display-xl}`	56px	500	56px	0	Hero headline (Degular Display).
`{typography.display-lg}`	48px	500	48px	0	Sub-hero displays (Degular Display).
`{typography.display-md}`	32px	500	36px	1px	Section displays (Degular Display, positive tracking).
`{typography.display-sub-lg}`	48px	500	49.92px	0	Inter-rendered sub-display.
`{typography.display-sub-md}`	32px	400	40px	0	Inter sub-display.
`{typography.display-sub-sm}`	24px	600	30px	-0.6px	Card titles (Inter, semibold).
`{typography.display-xs}`	20px	700	25px	-0.5px	Inline display micro-headings.
`{typography.body-lg}`	20px	400	30px	-0.2px	Lead paragraphs.
`{typography.body-md}`	18px	400	27px	0	Default body.
`{typography.body-md-strong}`	18px	600	27px	0	Bolded inline body.
`{typography.body-sm}`	16px	400	24px	0	Secondary body.
`{typography.body-sm-strong}`	16px	600	24px	0	Bold caption.
`{typography.caption}`	14px	400	21px	0	Fine print.
`{typography.eyebrow-uppercase}`	14px	500	14px	1px	UPPERCASE eyebrow (Degular Display, positive tracking).
`{typography.button-md}`	18px	600	27px	0	Primary button label.
`{typography.button-sm}`	14.4px	700	14.4px	0.144px	Small button label.

Principles

Degular Display 500 for hero, Inter for everything else. Strict role separation.
Positive tracking on the Degular eyebrow — 1 px at 14 px is the brand's signature label style.
Sentence-case headlines. The brand never uppercases display sizes.

Note on Font Substitutes

Degular Display is proprietary. Open-source substitutes:

Display — *Inter* weight 500 at hero scale comes closest. *Mona Sans* weight 500 is a softer alternative.
Sub-display + body — *Inter* is the brand's actual second face.

Components and layoutRead the full spec

Buttons

button-primary — the orange CTA.

Background {colors.primary}, text {colors.on-primary} (warm white), label {typography.button-md}, padding {spacing.md} {spacing.xl}, shape {rounded.md} 12 px.

button-secondary — the dark coffee-ink CTA.

Background {colors.ink}, text {colors.on-primary}, same typography / padding / shape.

button-tertiary — the outline CTA.

Background {colors.canvas}, text {colors.ink}, 1 px solid {colors.ink} border, same typography / padding / shape.

button-text — text-only CTA used inside cards / nav.

Background {colors.canvas}, text {colors.ink}, body in {typography.button-sm}, padding {spacing.sm} {spacing.lg}, shape {rounded.md}.

Cards & Containers

card-content — the default cream content card.

Background {colors.canvas-soft}, text {colors.ink}, padding {spacing.xl}, shape {rounded.md}.

card-feature-cream — the cream feature card.

Same chrome as card-content. Hosts headline + body + illustration.

card-feature-dark — the polarity-flipped dark coffee card.

Background {colors.ink}, text {colors.on-primary}, padding {spacing.xl}, shape {rounded.md}.

pricing-card — the default pricing tier card.

Background {colors.canvas}, text {colors.ink}, 1 px solid {colors.ink} border, padding {spacing.xl}, shape {rounded.md}.

pricing-card-featured — the polarity-flipped featured pricing tier.

Background {colors.ink}, text {colors.on-primary}, same shape / padding.

Inputs & Forms

text-input — the canonical text input.

Background {colors.canvas}, text {colors.ink}, 1 px solid {colors.ink} border, body in {typography.body-md}, padding {spacing.md} {spacing.lg}, shape {rounded.sm} 6 px.

Navigation

nav-bar — the sticky top nav.

Background {colors.canvas}, text {colors.ink}, padding {spacing.md} {spacing.xl}.

nav-link — link items inside nav.

Text {colors.ink}, set in {typography.body-sm}.

footer — the dark coffee footer.

Background {colors.ink}, text {colors.canvas-soft}, padding {spacing.3xl} {spacing.xl}. Body in {typography.body-sm}.

Signature Components

hero-band — the cream hero band.

Background {colors.canvas}, text {colors.ink}, padding {spacing.4xl} {spacing.xl}. Headline in {typography.display-xl} (Degular Display 56 px / 500).

hero-band-dark — the polarity-flipped dark coffee hero.

Background {colors.ink}, text {colors.on-primary}, same scale.

content-band-cream — the cream content band that follows hero.

Background {colors.canvas-soft}, text {colors.ink}, padding {spacing.4xl} {spacing.xl}. Section headline in {typography.display-lg}.

content-band-light — the white content band.

Background {colors.canvas}, text {colors.ink}, same padding / scale.

eyebrow-uppercase — the small UPPERCASE Degular eyebrow above section headlines.

Text {colors.ink}, set in {typography.eyebrow-uppercase} (14 px / 500 / 1 px tracking).

badge-pill — the inline pill for metadata / tag.

Background {colors.canvas-soft}, text {colors.ink}, body in {typography.body-sm}, padding {spacing.xs} {spacing.md}, shape {rounded.pill}.

Examples (illustrative)

Auto-derived kit-mirror demonstration surfaces (scripts/derive-examples-block.mjs). Each ex-* entry references brand-native primitives so downstream consumers (/preview-design, /generate-kit) re-skin the same 10 surfaces consistently. TO_FILL markers indicate missing primitives — resolve in the LLM judgment pass.

ex-pricing-tier — Default Pricing tier card. Re-uses feature-card chrome with brand canvas-soft surface.

Properties: backgroundColor, textColor, borderColor, rounded, padding

ex-pricing-tier-featured — Featured/highlighted tier — polarity-flipped surface (dark fill + light text in light mode, light fill + dark text in dark mode).

Properties: backgroundColor, textColor, rounded, padding

ex-product-selector — What's Included summary card — re-purposed for SaaS / B2B verticals (NOT a literal product gallery).

Properties: backgroundColor, rounded, padding

ex-cart-drawer — Subscription summary — re-purposed for SaaS / B2B (line items per add-on, not literal cart).

Properties: backgroundColor, rounded, padding, item-divider

ex-app-shell-row — Sidebar nav row inside the App Shell example. Active state uses brand primary as the indicator.

Properties: backgroundColor, activeIndicator, rounded, padding

ex-data-table-cell — Default data-table th + td chrome. Header uses mono-caps eyebrow typography; body uses body-sm.

Drop-in CSS variables

The same values as a theme block. Add the class to <body> and the site repaints.

body.theme-zapier {--page-bg: #fffefb;
  --page-bg-gradient: none;
  --text-color: #201515;
  --heading-color: #201515;
  --link-color: #c33d00;
  --link-hover-color: #902d00;
  --border-color: #d7d4d2;
  --card-bg: #fffefb;
  --card-shadow: 0 1px 2px rgba(32,21,21,0.06);
  --card-hover-shadow: 0 6px 18px rgba(32,21,21,0.12);
  --header-bg: #201515;
  --header-text-color: #ffffff;
  --header-shadow: none;
  --footer-bg: #fffefb;
  --footer-text-color: #6e6766;
  --button-bg: #d24000;
  --button-text-color: #fffefb;
  --button-hover-bg: #9f3000;
  --button-border: none;
  --button-border-radius: 6px;
  --button-secondary-bg: #f2f0ed;
  --button-secondary-text-color: #201515;
  --button-secondary-hover-bg: #e4e2df;
  --button-secondary-border: 1px solid #d7d4d2;
  --prompt-bg: #f4f2f0;
  --prompt-text-color: #201515;
  --base-font: var(--font-inter);
  --heading-font: var(--font-helvetica);
  --card-border-radius: 6px;
}

Download theme.css

Visually close to

Measured with a deterministic colour + geometry comparison across 958 styles. Not a hand-picked list.

maruyamacoffee 82.9%
ollama 79.1%
oigen 78.9%
onibuscoffee 75.8%
waphyto 75.1%

Where this came from

Source document: volt/design-md/zapier/DESIGN.md · 22.3 KB
Repository: VoltAgent/awesome-design-md
Licence: MIT

Source text is reproduced under its original licence. Tokens, similarity scores and page structure are ours.