Miro

Miro presents itself as the AI-powered visual workspace through a confident, almost playful brand voice — anchored by its signature canary yellow ({colors.brand-yellow}) wordmark…

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At a glance

24tokens
13type steps
8radius steps
2pxspacing base

Miro, in one page

Miro positions itself as the AI-powered visual workspace through a confident, slightly playful brand voice. The homepage opens with a stark white canvas anchored by a small canary-yellow Miro wordmark in the top-left, a black-pill primary CTA "Get started free" and a secondary "Book a demo" outline pill — then dramatic real-Miro-board mockup imagery (sticky notes, kanban, mind maps) carries the visual weight. Across deeper surfaces, the system breaks open: pastel feature cards (rose, teal, coral, yellow) echo the actual sticky-note color palette of the live whiteboard product, and customer story cards reuse those tints to differentiate brand vignettes.

Roobert PRO — Miro's custom display face — anchors every typographic surface, from the 80px hero display down to 11px micro labels. The face's slightly rounded, geometric character pairs naturally with the playful product photography and the friendly product positioning. Black-pill primary buttons ({rounded.full}) dominate marketing CTAs; the brand color, signature canary yellow ({colors.brand-yellow}), is reserved for the wordmark, top promo banners, and "yellow tag" feature pills — never as a primary CTA. The 4-tier pricing comparison (Free / Starter / Business / Enterprise) leads into the densest surface in the system: a feature comparison table that runs ~80 rows deep across multiple section dividers.

Key Characteristics:

Do's and don'ts

Do

  • Reserve {colors.brand-yellow} for the wordmark, top promo banner, and "yellow tag" chips
  • Use {colors.primary} (black) as the dominant CTA on all surfaces
  • Pair pastel feature cards (yellow, rose, coral, teal) with white feature cards in the same viewport
  • Apply {rounded.full} to every button, every pill tab, every status badge
  • Apply {rounded.xxxl} (28px) to pastel feature cards
  • Use real Miro-board mockups as feature illustrations
  • Maintain Roobert PRO across every UI surface

Don't

  • Don't use {colors.brand-yellow} on standard CTAs or large background surfaces
  • Don't introduce additional accent colors beyond yellow + brand pastels
  • Don't soften corners on buttons; the pill is a brand signature
  • Don't reduce hero leading below 1.05
  • Don't apply heavy shadows on flat documentation cards; reserve elevation for whiteboard mockups
  • Don't use stock photography — show the live product board UI

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Paste it as-is. Every value below was measured from the original site, not guessed.

Assembled from the measured tokens — the source document has no prompt block.

Build a page in the Miro design language. Follow the measured tokens below — do not substitute your own palette.

Colors:
- primary: #1c1c1e
- on-primary: #ffffff
- brand-yellow: #ffd02f
- brand-yellow-deep: #fcb900
- yellow-light: #fff4c4
- yellow-dark: #746019
- brand-blue: #4262ff
- blue-450: #5b76fe
- blue-pressed: #2a41b6
- brand-coral: #ff9999

Type:
- families: Roobert PRO
- scale: 11, 12, 13, 14, 16, 18, 22, 28, 36
- weights: 400, 500, 600

Shape:
- radius: 4, 6, 8, 12, 16, 20, 28, 32
- elevation: "rgba(5, 0, 56, 0.08) 0px 12px 32px -4px"

Spacing: 2, 4, 8, 12, 16, 20, 24, 32, 40, 48

Rules:
- Reserve `{colors.brand-yellow}` for the wordmark, top promo banner, and "yellow tag" chips
- Use `{colors.primary}` (black) as the dominant CTA on all surfaces
- Pair pastel feature cards (yellow, rose, coral, teal) with white feature cards in the same viewport
- Apply `{rounded.full}` to every button, every pill tab, every status badge
- Apply `{rounded.xxxl}` (28px) to pastel feature cards
- Use real Miro-board mockups as feature illustrations

Avoid:
- Don't use `{colors.brand-yellow}` on standard CTAs or large background surfaces
- Don't introduce additional accent colors beyond yellow + brand pastels
- Don't soften corners on buttons; the pill is a brand signature
- Don't reduce hero leading below 1.05
- Don't apply heavy shadows on flat documentation cards; reserve elevation for whiteboard mockups
- Don't use stock photography — show the live product board UI

Keep every value literal. If a token is given, use that exact value.

The specification

Colour paletteRead the full spec

Source pages: miro.com/ (homepage), /pricing/ (4-tier comparison), /products/ai-workflows/ (AI product), /agile/ (vertical landing), /customers/ (story directory). Token coverage was identical across all five pages.

Brand & Accent

  • Miro Yellow ({colors.brand-yellow}): The brand's recognizable canary yellow — wordmark color, top promo banner, "yellow tag" pills
  • Yellow Deep ({colors.brand-yellow-deep}): Darker variant for hover states and emphasis
  • Yellow Light ({colors.yellow-light}): Pale yellow background tint for tag chips
  • Yellow Dark ({colors.yellow-dark}): Yellow-tag text color (dark olive) for chip foreground
  • Brand Blue ({colors.brand-blue}): Action blue for inline links and featured-pricing-tier border
  • Blue Pressed ({colors.blue-pressed}): Pressed-state blue
  • Brand Coral ({colors.brand-coral}): Coral accent for warm callouts
  • Coral Light ({colors.coral-light}): Pale coral for feature card backgrounds
  • Coral Dark ({colors.coral-dark}): Coral-tag text color (deep wine)
  • Brand Rose ({colors.brand-rose}): Soft rose-pink for feature card variants
  • Brand Teal ({colors.brand-teal}): Brand teal
  • Teal Light ({colors.teal-light}): Pale teal for feature card backgrounds
  • Moss Dark ({colors.moss-dark}): Deep teal-green text color
  • Brand Pink ({colors.brand-pink}): Pale pink for soft callouts
  • Brand Orange Light ({colors.brand-orange-light}): Soft orange for feature card backgrounds

Surface

  • Canvas White ({colors.canvas}): Page background and primary card surface
  • Surface ({colors.surface}): Subtle section backgrounds, search-pill rest
  • Surface Soft ({colors.surface-soft}): Quieter section divisions
  • Surface Yellow ({colors.surface-yellow}): Pale yellow-tinted surface for tag chip
  • Surface Pricing Featured ({colors.surface-pricing-featured}): Pale lavender for featured pricing tier
  • Hairline ({colors.hairline}): 1px borders and primary dividers
  • Hairline Soft ({colors.hairline-soft}): Quieter table-row dividers
  • Hairline Strong ({colors.hairline-strong}): Stronger 1px border for inputs

Text

  • Ink Deep ({colors.ink-deep}): Headlines on lighter feature cards
  • Ink ({colors.ink}): Primary headlines and body text
  • Charcoal ({colors.charcoal}): Body emphasis text
  • Slate ({colors.slate}): Secondary text, metadata
  • Steel ({colors.steel}): Tertiary text, footer links
  • Stone ({colors.stone}): Captions, muted labels
  • Muted ({colors.muted}): Disabled labels, input placeholders
  • On Dark ({colors.on-dark}): White text on dark surfaces
  • On Dark Muted ({colors.on-dark-muted}): Reduced-opacity white on dark

Semantic

  • Success Accent ({colors.success-accent}): Confirmation/success indicator green
  • Brand Red ({colors.brand-red}): Soft red for error backgrounds
  • Brand Red Dark ({colors.brand-red-dark}): Stronger red for error borders
Type scaleRead the full spec

Font Family

Roobert PRO (primary): Miro's custom geometric sans-serif typeface. Used across every UI surface from oversized 80px hero displays to 11px micro labels. The face has a slightly rounded, friendly character that matches the brand's playful product positioning. Fallbacks: Noto Sans, -apple-system, BlinkMacSystemFont, sans-serif.

Hierarchy

TokenSizeWeightLine HeightLetter SpacingUse
{typography.hero-display}80px5001.05-2pxMarketing hero ("See how teams get great done with Miro")
{typography.display-lg}60px5001.10-1.5pxMajor section openers
{typography.heading-1}48px5001.15-1pxPage-level headlines
{typography.heading-2}36px5001.20-0.5pxSubsection headlines
{typography.heading-3}28px5001.250Card titles
{typography.heading-4}22px5001.300Feature tile titles
{typography.heading-5}18px5001.400FAQ questions, smaller cards
{typography.subtitle}18px4001.500Hero subtitle
{typography.body-md}16px4001.500Primary body text
{typography.body-md-medium}16px5001.500Logo wall labels
{typography.body-sm}14px4001.500Secondary body, table cells
{typography.body-sm-medium}14px5001.500Filter dropdowns, button labels
{typography.caption}13px4001.400Helper text
{typography.caption-bold}13px6001.400Badge labels, tag chips
{typography.micro}12px5001.400Footer microcopy
{typography.micro-uppercase}11px6001.400.5pxSection dividers in tables
{typography.button-md}14px5001.300Pill button labels
{typography.stat-display}64px5001.10-1.5px"100M+ users" stat callouts

Principles

  • Tight hero leading (1.05) creates magazine-grade display headlines on the 80px hero
  • Negative letter-spacing progression — display sizes use -2px to -1.5px; smaller headings relax to 0
  • Stat-display token (64px / 500) for marketing stat callouts
  • Single weight scale — 400 (body), 500 (medium emphasis + headings), 600 (badges and uppercase). Roobert PRO does not use 700 in this system.
Components and layoutRead the full spec

Per the no-hover policy, hover states are NOT documented. Default and pressed/active states only.

Buttons

button-primary — Black pill primary CTA, the dominant action ("Get started free").

  • Background {colors.primary}, text {colors.on-primary}, typography {typography.button-md}, padding 12px 24px, rounded {rounded.full}.
  • Pressed state button-primary-pressed lifts to {colors.charcoal}.
  • Disabled state button-primary-disabled uses {colors.hairline} background and {colors.muted} text.

button-yellow — Brand-yellow pill for moments of brand emphasis.

  • Background {colors.brand-yellow}, text {colors.primary}, typography {typography.button-md}, padding 12px 24px, rounded {rounded.full}.

button-blue — Brand-blue pill for inline action callouts.

  • Background {colors.brand-blue}, text {colors.on-primary}, typography {typography.button-md}, padding 12px 24px, rounded {rounded.full}.

button-secondary — Outlined pill for secondary actions ("Book a demo").

  • Background transparent, text {colors.ink}, border 1px solid {colors.hairline-strong}, typography {typography.button-md}, padding 12px 24px, rounded {rounded.full}.

button-on-dark — White pill for dark CTA banners.

  • Background {colors.on-dark}, text {colors.primary}, typography {typography.button-md}, padding 12px 24px, rounded {rounded.full}.

button-ghost — Quieter rectangular ghost button.

  • Background transparent, text {colors.ink}, typography {typography.button-md}, padding 8px 12px, rounded {rounded.md}.

button-link — Inline text link.

  • Background transparent, text {colors.brand-blue}, typography {typography.body-sm-medium}, padding 0.

button-icon-circular — 36×36px circular utility button.

  • Background {colors.canvas}, text {colors.ink}, border 1px solid {colors.hairline}, rounded {rounded.full}.

Cards & Containers

card-base — Standard content card.

  • Background {colors.canvas}, rounded {rounded.xl}, padding {spacing.xl}, border 1px solid {colors.hairline-soft}.

card-feature — White feature card with larger 28px corners.

  • Background {colors.canvas}, rounded {rounded.xxxl}, padding {spacing.xxl}, border 1px solid {colors.hairline-soft}.

card-feature-yellow — Pastel-yellow feature card.

  • Background {colors.brand-yellow}, text {colors.primary}, rounded {rounded.xxxl}, padding {spacing.xxl}.

card-feature-coral — Pastel-coral feature card variant.

  • Background {colors.coral-light}, text {colors.primary}, rounded {rounded.xxxl}, padding {spacing.xxl}.

card-feature-teal — Pastel-teal feature card variant.

  • Background {colors.teal-light}, text {colors.primary}, rounded {rounded.xxxl}, padding {spacing.xxl}.

card-feature-rose — Pastel-rose feature card variant.

  • Background {colors.rose-light}, text {colors.primary}, rounded {rounded.xxxl}, padding {spacing.xxl}.

card-customer-story — Customer story card.

  • Background {colors.canvas}, rounded {rounded.xxxl}, padding 0 (image fills the card), border 1px solid {colors.hairline-soft}.

card-stat — Stat-row cell for "100M+ users".

  • Background transparent, text {colors.ink}, typography {typography.stat-display}, padding {spacing.lg}.

pricing-card — Standard pricing tier card.

  • Background {colors.canvas}, rounded {rounded.xl}, padding {spacing.xxl}, border 1px solid {colors.hairline}.

pricing-card-featured — Featured pricing tier (Business — lavender background + blue border).

  • Background {colors.surface-pricing-featured}, rounded {rounded.xl}, padding {spacing.xxl}, border 2px solid {colors.brand-blue}.

pricing-card-enterprise — Dark-canvas enterprise tier card.

  • Background {colors.primary}, text {colors.on-primary}, rounded {rounded.xl}, padding {spacing.xxl}.

Inputs & Forms

text-input — Standard text field.

  • Background {colors.canvas}, text {colors.ink}, border 1px solid {colors.hairline-strong}, rounded {rounded.md}, padding {spacing.sm} {spacing.md}, height 44px.

text-input-focused — Activated state.

  • Border switches to 2px solid {colors.brand-blue}.

search-pill — Search bar.

  • Background {colors.surface}, text {colors.steel}, typography {typography.body-sm}, rounded {rounded.md}, height 40px, border 1px solid {colors.hairline}.

filter-dropdown — Pill-shaped filter dropdown ("Company use" / "Industry" / "Use case").

  • Background {colors.canvas}, text {colors.ink}, typography {typography.body-sm-medium}, rounded {rounded.full}, padding {spacing.xs} {spacing.md}, border 1px solid {colors.hairline-strong}.

Tabs

Responsive behaviourRead the full spec

Breakpoints

NameWidthKey Changes
Mobile (small)< 480pxSingle column. Hero scales to 36px. Pill nav collapses to hamburger. Pricing tiers stack 1-up.
Mobile (large)480 – 767pxFeature tiles 2-up. Hero scales to 48px.
Tablet768 – 1023px2-column feature grids. Pill-tab nav returns.
Desktop1024 – 1279px4-tier pricing card row. Customer story grid 2-up. Hero at 64px.
Wide Desktop≥ 1280pxFull hero presentation, 80px hero display.

Touch Targets

  • Pill buttons render at 40–44px effective height — at WCAG AAA floor
  • Circular icon buttons: 36×36px desktop → 44×44px mobile
  • Form inputs render at 44px height
  • Filter dropdowns render at ~36px tall — bumps to 44px on mobile

Collapsing Strategy

  • Promo banner stays full-width; truncates at < 480px
  • Top nav below 1024px collapses to hamburger
  • Hero band: 2-column hero collapses to stacked at < 1024px
  • Pricing comparison: 4-column tiers → 2-column tablet → 1-column mobile; comparison table becomes horizontal-scroll
  • Customer story grid: 2-up → 1-up at < 768px
  • Hero typography: 80px → 60px tablet → 48px mobile-large → 36px mobile-small
  • Footer: 6-column desktop → 3-column tablet → 2-column mobile → accordion at small mobile

Image Behavior

  • Whiteboard mockups maintain aspect ratio; lazy-loaded below the fold
  • Customer story photography uses 16:9 ratio with full-bleed scaling
  • Logo wall presents wordmarks at consistent 100px height

Drop-in CSS variables

The same values as a theme block. Add the class to <body> and the site repaints.

body.theme-miro {--page-bg: #ffffff;
  --page-bg-gradient: none;
  --text-color: #1c1c1e;
  --heading-color: #1c1c1e;
  --link-color: #1c1c1e;
  --link-hover-color: #030304;
  --border-color: #d6d6d7;
  --card-bg: #ffffff;
  --card-shadow: 0 1px 2px rgba(28,28,30,0.06);
  --card-hover-shadow: 0 6px 18px rgba(28,28,30,0.12);
  --header-bg: #1c1c1e;
  --header-text-color: #ffffff;
  --header-shadow: none;
  --footer-bg: #ffffff;
  --footer-text-color: #6b6b6d;
  --button-bg: #1c1c1e;
  --button-text-color: #ffffff;
  --button-hover-bg: #030304;
  --button-border: none;
  --button-border-radius: 16px;
  --button-secondary-bg: #f1f1f2;
  --button-secondary-text-color: #1c1c1e;
  --button-secondary-hover-bg: #e4e4e4;
  --button-secondary-border: 1px solid #d6d6d7;
  --prompt-bg: #f4f4f4;
  --prompt-text-color: #1c1c1e;
  --base-font: var(--font-sans);
  --heading-font: var(--font-sans);
  --card-border-radius: 16px;
}

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Where this came from

Source document
volt/design-md/miro/DESIGN.md · 35.5 KB
Repository
VoltAgent/awesome-design-md
Licence
MIT

Source text is reproduced under its original licence. Tokens, similarity scores and page structure are ours.