Identity
Naming, wordmarks, and the rules that keep a brand recognisable at 16 pixels and on a billboard.
Brand & product design — Oslo / Berlin
A two-person studio working with founders on identity, product interfaces, and the systems that keep them consistent as the team grows.
Naming, wordmarks, and the rules that keep a brand recognisable at 16 pixels and on a billboard.
Onboarding, dashboards, and the flows that decide whether someone stays past the first session.
Tokens, components, and documentation your engineers will actually keep using after we leave.
They rebuilt our onboarding in six weeks. Activation went up 34% and support tickets halved.Mira Halvorsen — CEO, Tally
Tell us what you are building and where it is stuck.
About this preview
The grid is doing the work, not the typeface. Headlines occupy columns one to nine and the lead paragraph starts at column seven, so the two blocks overlap for three columns. That deliberate asymmetry is what makes a twelve-column grid visible; a symmetrical layout would look the same at eight columns. Red appears twice on the page and nowhere else, which is the entire colour system.
Where it breaks: Drop below about 900px and the twelve columns collapse, taking the asymmetry with them unless the layout is rethought rather than stacked.