Identity
Naming, wordmarks, and the rules that keep a brand recognisable at 16 pixels and on a billboard.
Brand & product design — Oslo / Berlin
A two-person studio working with founders on identity, product interfaces, and the systems that keep them consistent as the team grows.
Naming, wordmarks, and the rules that keep a brand recognisable at 16 pixels and on a billboard.
Onboarding, dashboards, and the flows that decide whether someone stays past the first session.
Tokens, components, and documentation your engineers will actually keep using after we leave.
They rebuilt our onboarding in six weeks. Activation went up 34% and support tickets halved.Mira Halvorsen — CEO, Tally
Tell us what you are building and where it is stuck.
About this preview
The leather is a stack of repeating linear gradients at slightly different angles, which produces a grain without an image. Stitching is a dashed border inset a few pixels from the edge. Buttons carry three shadows at once: an inset top highlight, an inset bottom shadow, and a small drop shadow — that combination is what makes them look pressable rather than merely raised.
Where it breaks: It dates instantly and it is expensive to maintain: every new component needs its own set of three shadows or the illusion breaks.