Identity
Naming, wordmarks, and the rules that keep a brand recognisable at 16 pixels and on a billboard.
Brand & product design — Oslo / Berlin
A two-person studio working with founders on identity, product interfaces, and the systems that keep them consistent as the team grows.
Naming, wordmarks, and the rules that keep a brand recognisable at 16 pixels and on a billboard.
Onboarding, dashboards, and the flows that decide whether someone stays past the first session.
Tokens, components, and documentation your engineers will actually keep using after we leave.
They rebuilt our onboarding in six weeks. Activation went up 34% and support tickets halved.Mira Halvorsen — CEO, Tally
Tell us what you are building and where it is stuck.
About this preview
The millennial look is built from three tricks: a chrome gradient that runs light-dark-light to imitate metal, a gloss highlight placed at the vertical midpoint of a shape, and iridescent blobs made from soft radial gradients. Type is a wide geometric sans with tight tracking. None of it is skeuomorphic in the leather sense — it imitates software interfaces and consumer electronics, not physical objects.
Where it breaks: Gradients on text destroy contrast unpredictably, so any label that needs to be read at a glance should stay a flat colour.