Identity
Naming, wordmarks, and the rules that keep a brand recognisable at 16 pixels and on a billboard.
Brand & product design — Oslo / Berlin
A two-person studio working with founders on identity, product interfaces, and the systems that keep them consistent as the team grows.
Naming, wordmarks, and the rules that keep a brand recognisable at 16 pixels and on a billboard.
Onboarding, dashboards, and the flows that decide whether someone stays past the first session.
Tokens, components, and documentation your engineers will actually keep using after we leave.
They rebuilt our onboarding in six weeks. Activation went up 34% and support tickets halved.Mira Halvorsen — CEO, Tally
Tell us what you are building and where it is stuck.
About this preview
Pixel type only survives at two conditions: a size that lands on the font's pixel grid, and line height near double. At 0.46rem with 2.4 line height the glyphs stay legible; drop the line height and the bitmap rows collide into noise. Borders and spacing are multiples of four so the whole page sits on the same grid as the typeface, which is what makes it read as a system rather than a font choice.
Where it breaks: It cannot carry long text. Beyond a short paragraph the fixed pixel grid makes the eye work far too hard, so it belongs on headings and labels only.