Identity
Naming, wordmarks, and the rules that keep a brand recognisable at 16 pixels and on a billboard.
Brand & product design — Oslo / Berlin
A two-person studio working with founders on identity, product interfaces, and the systems that keep them consistent as the team grows.
Naming, wordmarks, and the rules that keep a brand recognisable at 16 pixels and on a billboard.
Onboarding, dashboards, and the flows that decide whether someone stays past the first session.
Tokens, components, and documentation your engineers will actually keep using after we leave.
They rebuilt our onboarding in six weeks. Activation went up 34% and support tickets halved.Mira Halvorsen — CEO, Tally
Tell us what you are building and where it is stuck.
About this preview
Elements are the same colour as the background and are shaped only by two shadows: a light one from the top left, a dark one from the bottom right. Reversing that pair, or using inset, presses an element into the surface. The craft is in the shadow values being derived from the background hue rather than being pure white and pure grey, which is what stops the effect looking like a 2010s button.
Where it breaks: Contrast is the known cost: labels on a pressed surface routinely fall under 3:1, which fails accessibility and looks washed out on cheap screens.