Identity
Naming, wordmarks, and the rules that keep a brand recognisable at 16 pixels and on a billboard.
Brand & product design — Oslo / Berlin
A two-person studio working with founders on identity, product interfaces, and the systems that keep them consistent as the team grows.
Naming, wordmarks, and the rules that keep a brand recognisable at 16 pixels and on a billboard.
Onboarding, dashboards, and the flows that decide whether someone stays past the first session.
Tokens, components, and documentation your engineers will actually keep using after we leave.
They rebuilt our onboarding in six weeks. Activation went up 34% and support tickets halved.Mira Halvorsen — CEO, Tally
Tell us what you are building and where it is stuck.
About this preview
Warm paper instead of white, a serif for headings against a sans for body, and a palette of moss, clay and ink that never exceeds four colours. Radii are deliberately uneven — each corner gets a slightly different value — so blocks read as cut paper rather than as components. Rules are thin and warm rather than grey, which keeps the page from looking like a document.
Where it breaks: The warmth fights with data: charts and status colours look wrong against paper tones, so it suits editorial pages better than dashboards.