Identity
Naming, wordmarks, and the rules that keep a brand recognisable at 16 pixels and on a billboard.
Brand & product design — Oslo / Berlin
A two-person studio working with founders on identity, product interfaces, and the systems that keep them consistent as the team grows.
Naming, wordmarks, and the rules that keep a brand recognisable at 16 pixels and on a billboard.
Onboarding, dashboards, and the flows that decide whether someone stays past the first session.
Tokens, components, and documentation your engineers will actually keep using after we leave.
They rebuilt our onboarding in six weeks. Activation went up 34% and support tickets halved.Mira Halvorsen — CEO, Tally
Tell us what you are building and where it is stuck.
About this preview
Every value on the page derives from one blue. The ramp runs from a near-white tint to a near-black shade, and hierarchy is expressed by how far up or down that ramp an element sits, not by adding a second colour. The accent is simply the darkest step, which is why the buttons look related to the headings instead of pasted on. This is the cheapest way to make an untrained palette look deliberate.
Where it breaks: Status colours have nowhere to live. Success, warning and error all become the same blue, which is unacceptable the moment the page needs a form.