Identity
Naming, wordmarks, and the rules that keep a brand recognisable at 16 pixels and on a billboard.
Brand & product design — Oslo / Berlin
A two-person studio working with founders on identity, product interfaces, and the systems that keep them consistent as the team grows.
Naming, wordmarks, and the rules that keep a brand recognisable at 16 pixels and on a billboard.
Onboarding, dashboards, and the flows that decide whether someone stays past the first session.
Tokens, components, and documentation your engineers will actually keep using after we leave.
They rebuilt our onboarding in six weeks. Activation went up 34% and support tickets halved.Mira Halvorsen — CEO, Tally
Tell us what you are building and where it is stuck.
About this preview
The restraint is measurable: one accent, one shadow value, one radius, and a background grid at 24px that is barely visible until you look for it. Numbers are set in a monospace face so digits align across rows, which is the detail that makes a product page feel engineered. The accent never fills a large area — it marks links, active states and one number per card.
Where it breaks: Without real numbers or data the style looks empty; it relies on specific content to justify its precision.