Identity
Naming, wordmarks, and the rules that keep a brand recognisable at 16 pixels and on a billboard.
Brand & product design — Oslo / Berlin
A two-person studio working with founders on identity, product interfaces, and the systems that keep them consistent as the team grows.
Naming, wordmarks, and the rules that keep a brand recognisable at 16 pixels and on a billboard.
Onboarding, dashboards, and the flows that decide whether someone stays past the first session.
Tokens, components, and documentation your engineers will actually keep using after we leave.
They rebuilt our onboarding in six weeks. Activation went up 34% and support tickets halved.Mira Halvorsen — CEO, Tally
Tell us what you are building and where it is stuck.
About this preview
The hand-drawn feel comes from four small decisions rather than from illustration assets: radii that differ per corner, borders that are slightly thicker on one side, a very shallow rotation on blocks, and dividers drawn as short strokes instead of full-width rules. The palette is warm and limited to three tones, which keeps the page from looking like a children's book.
Where it breaks: At scale the irregularity becomes noise: ten cards with ten different radii stop reading as hand-drawn and start reading as inconsistent.