Identity
Naming, wordmarks, and the rules that keep a brand recognisable at 16 pixels and on a billboard.
Brand & product design — Oslo / Berlin
A two-person studio working with founders on identity, product interfaces, and the systems that keep them consistent as the team grows.
Naming, wordmarks, and the rules that keep a brand recognisable at 16 pixels and on a billboard.
Onboarding, dashboards, and the flows that decide whether someone stays past the first session.
Tokens, components, and documentation your engineers will actually keep using after we leave.
They rebuilt our onboarding in six weeks. Activation went up 34% and support tickets halved.Mira Halvorsen — CEO, Tally
Tell us what you are building and where it is stuck.
About this preview
A dark theme is a contrast problem before it is a colour choice. Surfaces step from #0e1116 to #171c23 rather than jumping to grey, borders sit at roughly 8 percent white so they read as edges without becoming lines, and the accent is reserved for interactive elements only. Nothing is pure black and no text is pure white, because both extremes produce halation on OLED screens at night.
Where it breaks: Once an image with a white background appears, the illusion collapses — dark themes need dark or transparent assets, not a CSS filter.