Identity
Naming, wordmarks, and the rules that keep a brand recognisable at 16 pixels and on a billboard.
Brand & product design — Oslo / Berlin
A two-person studio working with founders on identity, product interfaces, and the systems that keep them consistent as the team grows.
Naming, wordmarks, and the rules that keep a brand recognisable at 16 pixels and on a billboard.
Onboarding, dashboards, and the flows that decide whether someone stays past the first session.
Tokens, components, and documentation your engineers will actually keep using after we leave.
They rebuilt our onboarding in six weeks. Activation went up 34% and support tickets halved.Mira Halvorsen — CEO, Tally
Tell us what you are building and where it is stuck.
About this preview
Clay is neomorphism with colour and lift put back: the cards carry their own pastel fill instead of sharing the background, radii run to 26px, and the shadow pair sits entirely outside the card rather than being inset. Nothing here is pressed into the surface — every element rests on it, and hovering lifts it another 4px.
Where it breaks: In dense interfaces the softness removes every edge cue, so rows and dividers disappear and scanning a table becomes guesswork.