Identity
Naming, wordmarks, and the rules that keep a brand recognisable at 16 pixels and on a billboard.
Brand & product design — Oslo / Berlin
A two-person studio working with founders on identity, product interfaces, and the systems that keep them consistent as the team grows.
Naming, wordmarks, and the rules that keep a brand recognisable at 16 pixels and on a billboard.
Onboarding, dashboards, and the flows that decide whether someone stays past the first session.
Tokens, components, and documentation your engineers will actually keep using after we leave.
They rebuilt our onboarding in six weeks. Activation went up 34% and support tickets halved.Mira Halvorsen — CEO, Tally
Tell us what you are building and where it is stuck.
About this preview
Brutalism here is a set of refusals: no border radius, no gradient, no soft shadow, one typeface. Depth comes from a solid offset shadow with zero blur, which reads as a printed block rather than a floating card. Hovering a button translates it into the shadow instead of changing colour, so the feedback is spatial rather than chromatic. The accent is a single flat acid yellow used on exactly one panel.
Where it breaks: Long-form text suffers badly: the hard edges and tight leading that feel decisive in a hero become tiring over four paragraphs.