Identity
Naming, wordmarks, and the rules that keep a brand recognisable at 16 pixels and on a billboard.
Brand & product design — Oslo / Berlin
A two-person studio working with founders on identity, product interfaces, and the systems that keep them consistent as the team grows.
Naming, wordmarks, and the rules that keep a brand recognisable at 16 pixels and on a billboard.
Onboarding, dashboards, and the flows that decide whether someone stays past the first session.
Tokens, components, and documentation your engineers will actually keep using after we leave.
They rebuilt our onboarding in six weeks. Activation went up 34% and support tickets halved.Mira Halvorsen — CEO, Tally
Tell us what you are building and where it is stuck.
About this preview
There is no colour, no decoration, and no imagery: hierarchy is carried entirely by size, weight and space. The display sizes jump in large steps rather than scaling smoothly, because a linear scale reads as timid. Line height is tight enough that paragraphs become blocks of texture, which is the point — at this scale the words function as shapes first and sentences second.
Where it breaks: It only works with real copy. Placeholder text at 5rem exposes every awkward line break, and the layout has nothing else to hide behind.