Identity
Naming, wordmarks, and the rules that keep a brand recognisable at 16 pixels and on a billboard.
Brand & product design — Oslo / Berlin
A two-person studio working with founders on identity, product interfaces, and the systems that keep them consistent as the team grows.
Naming, wordmarks, and the rules that keep a brand recognisable at 16 pixels and on a billboard.
Onboarding, dashboards, and the flows that decide whether someone stays past the first session.
Tokens, components, and documentation your engineers will actually keep using after we leave.
They rebuilt our onboarding in six weeks. Activation went up 34% and support tickets halved.Mira Halvorsen — CEO, Tally
Tell us what you are building and where it is stuck.
About this preview
The usual implementation animates filter: blur on three huge elements, which forces the browser to re-blur them every frame. This version skips the filter entirely: each field is a radial gradient that already fades to transparent by 70 percent of its radius, so it is soft before it moves. Animation is transform only, at different durations per field, so they never sync into a pulse.
Where it breaks: On low-end phones three large composited layers still cost battery; the effect needs a pause control and a reduced-motion path to be responsible.