Identity
Naming, wordmarks, and the rules that keep a brand recognisable at 16 pixels and on a billboard.
Brand & product design — Oslo / Berlin
A two-person studio working with founders on identity, product interfaces, and the systems that keep them consistent as the team grows.
Naming, wordmarks, and the rules that keep a brand recognisable at 16 pixels and on a billboard.
Onboarding, dashboards, and the flows that decide whether someone stays past the first session.
Tokens, components, and documentation your engineers will actually keep using after we leave.
They rebuilt our onboarding in six weeks. Activation went up 34% and support tickets halved.Mira Halvorsen — CEO, Tally
Tell us what you are building and where it is stuck.
About this preview
Acid graphics is the one style here that is allowed to be ugly. The headline is skewed about five degrees, cards are offset by a fixed 6px rather than a random amount, and the palette is lime, magenta and black with nothing in between. The offset has to be systematic: once it becomes random, the page stops reading as a style and starts reading as a rendering bug.
Where it breaks: It is hostile to reading by design; using it for anything longer than a promotional block will lose most of the audience in the first paragraph.