Identity
Naming, wordmarks, and the rules that keep a brand recognisable at 16 pixels and on a billboard.
Brand & product design — Oslo / Berlin
A two-person studio working with founders on identity, product interfaces, and the systems that keep them consistent as the team grows.
Naming, wordmarks, and the rules that keep a brand recognisable at 16 pixels and on a billboard.
Onboarding, dashboards, and the flows that decide whether someone stays past the first session.
Tokens, components, and documentation your engineers will actually keep using after we leave.
They rebuilt our onboarding in six weeks. Activation went up 34% and support tickets halved.Mira Halvorsen — CEO, Tally
Tell us what you are building and where it is stuck.
About this preview
The composition is the layout: a large circle and a square establish the page's weight before any text is read, and the type is positioned against them rather than centred in the viewport. Fills are pastel at low opacity so overlaps create a third colour without a third value being declared. One heavy grotesque anchors the whole thing, because geometric shapes plus a light typeface reads as an empty template.
Where it breaks: The shapes occupy real space, so on a narrow screen they either crowd the text or get pushed off-canvas entirely.